Date of Screen Capture: September 6, 2010
Strategy/tactic: Video Opt-in Form
Overview: Even without presenting a dramatic difference or big benefit, this landing page is so direct and clear that visitors may find themselves opting in via the "small, innocent suggestion" slippery slope.
I got to the zip code field as I made this recording, but then I heard someone outside my office and thought that I didn't really want to explain why I was on a dating site at 5:30am on Labor Day… ;)
Your Turn: Is there a sequence of very small, innocent, reasonable steps that you can take your visitors through that create the habit of agreement and following instructions?