Video Opt-in Form


Date of Screen Capture: September 6, 2010

Strategy/tactic: Video Opt-in Form

Overview: Even without presenting a dramatic difference or big benefit, this landing page is so direct and clear that visitors may find themselves opting in via the "small, innocent suggestion" slippery slope.

I got to the zip code field as I made this recording, but then I heard someone outside my office and thought that I didn't really want to explain why I was on a dating site at 5:30am on Labor Day… ;)

Your Turn: Is there a sequence of very small, innocent, reasonable steps that you can take your visitors through that create the habit of agreement and following instructions?

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