Howie Jacobson here, with an important announcement about Google’s Quality Score algorithm:
It’s not as big a mystery as most people think.
If you’ve been doing AdWords for any length of time, you know that you can’t compete if your account is saddled with lousy quality scores.
And lots of advertisers are tearing their hair out: "I use my keyword in the ad and on the landing page – why is Google telling me that my quality score is Poor? Why are they making me pay $10 to get onto the first page of search results? Why do they hate me?"
(I get emails like this just about every day.)
And if you’ve ever tried to get an AdWords rep to explain why your quality score is in the toilet, you know the very dictionary definition of "frustrating and pointless."
So I got on the phone with my friend and colleague Kristie McDonald, who works at a large AdWords management agency, and asked what insights she had into this huge and painful topic.
As it happened, she had a lot. You see, Google sends their top AdWords people to give private briefings at the big agencies. (You and I have to click the "Help" link at the top right of our AdWords screen and hope for the best – Kristie gets the people who make the rules coming right to her office to explain them. Hardly seems fair…)
So Kristie gets briefed on a regular basis by AdWords BigWigs on the details of quality score – and how to get Great ones. Not only that – she evaluates and tests every one of those strategies with her own clients -so she not only knows the "official" rules, but also when and how to apply them.
I interviewed her for a solid hour, recorded every word, and was blown away by what she revealed.
Do you know:
- There are actually two different quality scores. And that each one is calculated independently. And that if you fail either one, you’re sunk.
- That creating a new AdWords account won’t help your quality scores.
- Why "new" keywords are typically assigned poor quality scores – and what to do about it.
- How Dynamic Keyword Insertion in an ad affects keyword quality score.
- Whether it’s better to pause or delete poorly performing keywords.
- Google’s "real" best practice guidelines for keywords, ads and landing pages.
Quality Score Secrets
This interview is available as an MP3 download for immediate listening. If you have ever struggled with poor quality score, you owe it to your sanity to get this interview immediately.
It includes a word-for-word PDF transcript, so you don’t have to scribble notes while you’re listening during your commute ;)
You can get it right now for $35.28. Here’s the link: http://budurl.com/quality
Or – you can have it for just $5.
And get a month of the Ring of Fire group coaching club in the bargain.
Here’s the deal:
I’ve created a group coaching club called the Ring of Fire. It’s meant for online marketers who want to be able to ask me questions, stay on top of changes in the online world, and have a support network of other online marketers at their beck and call.
I have a whole sales letter devoted to the Ring of Fire, but my promises and descriptions won’t mean much to you. And since I just started the Ring of Fire in 2009, I can’t exactly pour on the testimonials yet.
So that’s why I’m offering the Quality Score Secrets interview – audio and transcript – for free if you give the Ring of Fire a try for $5.
Just think: a month of access to me for all your toughest online marketing questions. Updates, interviews, special premium material, and a live group coaching call each month.
Now – your $5 investment puts you on auto-bill, which means that in 30 days your card will get whacked for $97 for the next month of the Ring of Fire. (I’m putting that out there in big print because I’m guessing you hate "surprises" like that as much as I do.)
If you don’t want to pay another cent after your $5 investment, simply email my office – support AT askhowie DOT com – before the trial period ends and we’ll cancel all future payments. And of course you keep all the bonuses.
If you forget to cancel and don’t want to continue, let us know within a week of getting billed and we will refund your $97 payment. (It’s a bit of an administrative pain, but so much less unpleasant than going to jail for fraud ;)
I’m betting that you’ll find the Ring of Fire an incredibly valuable source of AdWords help and support, so that the monthly fee pays for itself many times over.
To recap: Spend $5 and get:
- The Quality Score Secrets audio and PDF transcript
- One month in the Ring of Fire (read all about it from the link below)
- The Hearth – a forum where you get to ask questions and receive timely answers from me and other "Ringers"
- Seismographs – monthly interviews with experts, like Kristie and others
- Richter Reports – updates on Google and other important online changes
- Bonus interviews – including one with Dan Hollings, the guy who conceived and ran the online marketing campaign for the movie "The Secret"
Ready to read all about the Ring of Fire, claim your free copy of Quality Score Secrets, and get a month of online and telephone support for just $5?
Go here: http://budurl.com/ring2009
Wishing you health, happiness, and prosperity,