The Aladdin’s Lamp AdWords Interview

I had the pleasure of being interviewed by Imal Wagner, my publicist, for a course she’s teaching on getting more website traffic.

It’s a good strategic introduction to AdWords, and contains my clearest rant to date on how to get started. Also, the answer to the question, Why is Google like Aladdin’s lamp?

Also, why you won’t find any AdWords ads tattooed on my backside – yet.

Looking for more hands-on support as you begin your AdWords journey?

Check out the "Look Over My Shoulder" AdWords Success Video Tutorial Series. 25+ short videos that literally have you seeing what’s on my computer screen as I research, set up, manage, and optimize AdWords campaigns and websites. Watch online, then go do!

Look Over My Shoulder AdWords Success Videos – the perfect companion to AdWords For Dummies. Read more here…

Conversion Reporting Made Simple

The single most powerful AdWords strategy is tracking conversions. Once you know which keywords and ads are losing you money, you can instantly slash your AdWords spend by 30-50%.

But conversion tracking can be complicated, and reading those reports can be confusing. To the rescue:

The Magic AdWords Button

Turns your reports into clear, simple, actionable spreadsheets in seconds. One click, no thinking!

Find out more at MagicAdWordsButton.com.

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