The Market Profitability Gauge (MPG) is an Excel spreadsheet, already formatted and with the formulas in place (see the screen shot below). Just download it to your computer, save it where you can find it easily, and open it using Microsoft Excel or the free spreadsheet available at www.openoffice.org.

Here’s the MPG in action, with a couple of example markets:

The THM (Total Market Health) numbers are scored as follows: