Getting Pickier About Ad Placements on the Content Network
Google’s just released a new tool, the Site and Category Exclusion Tool, that enables you to exclude some kinds of content network sites from showing your ads. Significantly, Google is now keeping track of the performance of those placements, so you can see at a glance whether showing your ad on Billy’s Viagra and Rolex Emporium is a good thing or not.
Here’s a video tutorial that shows you how to use the new tool (Google’s, not Billy’s). Enjoy!
(And don’t forget to check out the entire Look Over My Shoulder Video Series below the video.)
Want to Slash Your AdWords Learning Curve and Jump in With Confidence?
Find dozens of short video tutorials on all things AdWords – check out the "Look Over My Shoulder" (LOMS) AdWords Success Video Tutorial Series. Most videos are under 5 minutes, and they’ll show you exactly how to do the things I teach in AdWords For Dummies.