Google announced today that it will show its evaluation of our landing page load time, which in mid-June will be considered as part of the keyword quality score.

Here are some screen shots that show you where to find the landing page load time evaluation:

In the keyword tab, click the image of the magnifying glass next to the keyword in question.

A popup will appear with details about that keyword:

Click the "More Details" link for, um, more details. See the load time info at the bottom? There you have it…

What can you do if your page loads too slowly? First of all, thank Google for telling you – you’re probably losing a lot of money by making all of us itchy click-finger hyperactives wait for your giant images and server-powered-by-mice-on-a-tiny-treadmill.

Second, talk to your webmaster (or find one, if you’re all you’ve got), and figure out what’s taking so long. As Ben Hunt of SavethePixel.org notes, any elements of your site that aren’t leading to sales are detracting from them.