If you advertise locally using AdWords, and you grab the #1 position on the left, above the organic listings, you can now take advantage of what Google calls the "PlusBox." It’s a plus sign next to your address that opens up a map with more information.

You don’t get charged for the click when someone opens the PlusBox - only when they click through to your site.

Here’s an example of the PlusBox as it looks when the page is first loaded:

And here’s what happens when someone clicks the Plus sign:

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