Howie,you just did a very nice thing ,that is to teach Adwords to a dummy like me. It works.

Within last two months while I was working on my both sites http://www.innovativeproductsindia.com
and http://www.sudhanenterprises.com not only I was able to tripple my conversion ratio but reduce the cost of bids due to high C.T.R.Thanks for sharing the secrets. — Dhananjay Pathak, Kalyan,Dist.Thane,Near Mumbai (India), http://innovativeproductsindia.com