Howie’s System Bootcamp 2008 Slides (7MB PDF)
If you are currently spending money on AdWords to make online sales or to capture leads online (i.e., not via phone sales or drop-ins to a location, responses that are hard to track back to the click), you may be interested in my upcoming telecourse on AdWords testing and tracking strategies.
Very hands-on – not an info-dump, but a small group class where I guide you to implement and take action on the tests you set up.
Read more here: http://askhowie.com/adwordsball
Some of you were asking about the "Magic AdWords Button" I used to make the excel spreadsheet so useful. Read (and watch) more here:
Even if you don’t need it right now, there are some nice video tutorials that show you what your spreadsheet should look like.
ciao | how
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