How to Get Qualified (and Affordable!) Leads from Google

Announcing a Very Nice TeleSeminar…

Google AdWords is a revolution in advertising. Where else can you show your ad to the right prospects anywhere in the world and not even pay for the privilege until they visit your Web site? Where else can you test your marketing messages in minutes, and for pennies? Where else can you put your ad in front of hungry prospects actually searching for what you’re offering?

You may have heard of colleagues bringing in new business from placing Google AdWords for their products and services. But if you’ve tried playing the AdWords game, you’ve probably seen more money going out than coming in. The AdWords learning curve can be frustrating. If you don’t know what you’re doing, AdWords can drain your wallet faster than a Disneyland gift shop.

Join me (AdWords expert Howie Jacobson, Ph.D., author of AdWords for Dummies) in a Very Nice TeleSeminar hosted by my friend and coach, Christian Mickelsen, to discover best practices for choosing keywords, writing ads, setting up landing pages, and converting clicks to cash. I promise no geek-speak!

This program is designed for small business owners who want to understand the strategy and tactics behind this tool so you can use it to grow your business.

You will discover:

* where to find the best keywords — and which ones to will cost you, big-time

* the three goals of your ad (most advertisers only know one of these)

* the single most important task of the page visitors will first see

* how to lay a sound foundation for your AdWords campaigns — to pay less for more customers

* how to set up and automate reporting to continually improve your results

* how never to overpay for an AdWords click


You’ll also get my celebrated AdWords ER Report (full disclosure: I celebrated when I finished writing it): "Why Most AdWords Campaigns Fail, and How to Make Yours Succeed." If you haven’t used AdWords before, it may be a little advanced right now, but it will make perfect sense after the teleseminar. So you should print and save it somewhere you can find it easily, like on your fridge, or in that drawer with the opened tubes of Crazy Glue and the rusty binder clips.

You’ll also also get a subscription to my celebrated (yup, me again!) Breakthrough Online Profits e-newsletter. Published whenever the hell I feel like, this newsletter contains online marketing tips and tricks, as well as sound marketing advice and the occasional nugget of life foolishness wisdom.

Teleseminar Details:

When: November 5, 2008 from 12-1:30pm EST (9-10:30am PST)

Where: Your phone, in the comfort of your own home, office, car, or racetrack

How to Register

Register for this teleseminar for free, simply by providing your email address in the form at the bottom of this page and clicking the "Very Nice TeleSeminar" button. When you do that, the following things will happen:

1. You’ll receive a confirmation email containing a link THAT YOU MUST CLICK in order to register. This best practice email step ensures that you’re really the person who signed up, and protects me from spam complaints.

2. You’ll be taken to a web page with an obvious red headline reminding you to check your email and CLICK THAT LINK (see step 1).

3. You’ll receive two emails once you click the confirmation link. One includes a link to the AdWords ER Report. The other contains call-in details for the teleseminar.

4. A few days before the call, you’ll receive an email with a not-yet-celebrated TeleSeminar Follow-Along Handout, complete with 27 8×10 glossy color photographs with circles and arrows and a paragraph on the back explaining – oops, wrong handout. Anyway, it will be a lovely PDF with key points and screen shots and lots of useful info.

Are you ready for the signup form? Here it is…

Howie Who?

Howie Jacobson, PhD is the author of AdWords For Dummies, published by Wiley and available wherever fine books, cheesy calendars, and overpriced brownies are sold. Or you can save yourself a trip to the mall and get a copy from amazon.

Howie has been teaching students and advising clients on profiting from AdWords since 2003, which is like 28 years in the real world.

He has taught internet marketing and sales strategy at the Glazer-Kennedy Peak Performers Meeting, Ken McCarthy’s System Seminar, Perry Marshall’s AdWords Seminar, and Vital Learning’s annual conference.

He is the creator of Leads into Gold, a home-study course on direct marketing and lead generation, and is a co-creator of The System Seminar’s Smart Beginners Course.

He is the creator of the Look Over My Shoulder (LOMS) AdWords Success Video Series, the AdWords Checkmate Method, and spiritual parent of the Magic AdWords Button, Winner Alert, The AdTool at Lower Your Bid Price, and the Keyword Variant Generator.

Howie also runs, a web resource for parents trying to raise fit and healthy kids in a crazy-busy world. When he has a minute.

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